James Madison University, College of Business

Harrisonburg, Virginia


James Madison University


14,200 sq.ft.

Total Cost


Completion Date


James Madison University’s College of Business was severely constrained in Showker Hall. It had an enrollment of 4,400 students in a facility designed to accommodate 2,100 when it opened in 1991. The renovation of Showker Hall and a four-story expansion alleviated overcrowding and created a business education hub on par with the best business school facilities in the country. A three-story, light-filled atrium serves as a community space for students, faculty, and staff. The atrium connects the college’s signature spaces: the Capital Markets Lab, the Innovation Collaboration and Entrepreneurship Lab, and student services. The Learning Concourse at the southwest end of the atrium overlooks a new lower-level, 300-seat dining hall that also serves as informal study and lounge space. The dining area opens onto a terrace with outdoor seating and views of Newman Lake. A fourth-floor oculus provides sweeping 360-degree views of campus. At the north end, a double-height promenade links the extension with Showker Hall and provides a new entry from the campus core.

Additional Information

Associated Firm

Robert A.M. Stern Architects; Vanasse Hangen Brustlin; HG Design Studio; Howe Engineers; Shen Milsom & Wilke; Tipton Associates; Stone Wall Hill Partners; Froehling & Robertson; CW Tesco; Downey & Scott; New Media Systems; Rod Barresi & Associates

Cost per Sq Ft


Featured in

2023 Educational Interiors Showcase



Interior category

Common Areas

Product suppliers specified

Carpet by Bentley Prince Street
Carpet by Mannington
Carpet by Shaw
Flooring by Armstrong World Industries
Flooring by Tarkett USA
Brick/Masonry by Glen-Gery
Cabinets by Corian
Cabinets by Wilsonart
Cabinets by Nevamar
Ceilings by Armstrong World Industries
Ceilings by Hunter Douglas
Door Hardware by ASSA ABLOY
Doors by Eggers
Elevators by Otis Elevator
Insulation by Owens Corning
Insulation by Kingspan
Movable Partitions/Walls by Modernfold
Paint/Wallcoverings by PPG Industries
Roofing by Firestone Building Products
Roofing by Skyline
Windows by EFCO
Lighting & Accessories by Sistemalux
Fire/Life-Safety Systems by Hilti
Fire/Life-Safety Systems by Guardian
Security Systems by Johnson Controls
Auditorium/Assembly Furniture by Mity-Lite
Auditorium/Assembly Furniture by MTS Seating
Cafeteria Furniture by Arcadia
Cafeteria Furniture by MTS Seating
Cafeteria Furniture by Berco
Cafeteria Furniture by Falcon
Classroom Furniture by KI
Lounge Furniture by National Office Furniture
Lounge Furniture by OFS
Lounge Furniture by Arcadia
Washroom/Shower Partitions by Scranton Products
Kitchen Equipment by Captive-Aire
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