College of Business

Harrisonburg, Virginia


James Madison University


210,000 sq.ft.

Total Cost


Completion Date


Design Team
Architecture: Jeff Hyder (Managing Principal), Ron Davenport (Project Manager), Rebecca English (Interior Designer), Derek Larimer (Sustainability Coordinator); Structural Engineering: Steve Jones and Chris Deker; MEP Engineering: Jason Forsyth, Tyler Whately, Brian Wells, Seth Lehman, and Josh Landis; Construction Contract Administration: Donna Milsten, Mike Zazzaretti, and Frank Knott; CMAR: Kjellstrom & Lee

The new home of James Madison University’s College of Business extends the existing Showker Hall toward Newman Lake to create a business education hub on par with the best business school facilities in the country. A three-story, light-filled atrium serves as a community space for students, faculty, and staff. The atrium connects the college’s signature spaces: the Capital Markets Lab, the Innovation Collaboration and Entrepreneurship Lab, and student services. The Learning Concourse at the southwest end of the atrium overlooks a new lower-level, 300-seat dining hall; at the north end, a double-height promenade links the extension with Showker Hall and provides a new entry from the campus core.

Additional Information

Associated Firm

Robert A.M. Stern Architects (Architectural Partner); Vanasse Hangen Brustlin (Civil Engineering); HG Design Studio (Landscape Architecture); Howe Engineers (Fire Protection and Fire Alarm); Shen Milsom & Wilke (AV/Security/Acoustics); Tipton Associates (Foodservice); Stone Wall Hill Partners (Hardware); Froehling & Robertson (HazMat and Geotechnical Engineering); CW Tesco (Commissioning); Downey & Scott (Cost Estimating); New Media Systems (Aerial Imagery); Roll Barresi & Associates (Architectural Signage)

Cost per Sq Ft


Featured in

2021 Architectural Portfolio

Product suppliers specified

Carpet by Bentley Prince Street
Carpet by Mannington
Carpet by Shaw
Flooring by Armstrong World Industries
Flooring by Tarkett USA
Brick/Masonry by Glen-Gery
Cabinets by Corian
Cabinets by Wilsonart
Cabinets by Nevamar
Ceilings by Armstrong World Industries
Ceilings by Hunter Douglas
Door Hardware by ASSA ABLOY
Doors by Eggers
Elevators by Otis Elevator
Insulation by Owens Corning
Insulation by Kingspan
Insulation by Johns Manville
Movable Partitions/Walls by Modernfold
Paint/Wallcoverings by PPG Industries
Roofing by Firestone Building Products
Roofing by Skyline
Windows by EFCO
Lighting & Accessories by Sistemalux
Fire/Life-Safety Systems by Hilti
Fire/Life-Safety Systems by Guardian
Security Systems by Johnson Controls
Auditorium/Assembly Furniture by Mity-Lite
Auditorium/Assembly Furniture by MTS Seating
Cafeteria Furniture by Arcadia
Cafeteria Furniture by MTS Seating
Cafeteria Furniture by Berco
Cafeteria Furniture by Falcon
Classroom Furniture by KI
Lounge Furniture by National Office Furniture
Lounge Furniture by OFS
Lounge Furniture by Arcadia
Washroom/Shower Partitions by Scranton Products
Kitchen Equipment by Captive-Aire
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