The Architectural Portfolio - Enter Now

J&J Industries Updates Corporate Identity


New name will better reflect the company and its distinct flooring brands.

By Susan Lustig

Published July 31, 2013

J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon, the pre-eminent exposition for contract interiors.

The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. Going forward, the J+J will be removed, giving the brand a more contemporary feel.

The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is uniquely suited to retail, education, healthcare and institutional environments where durability is required.

AS&U Design Competitions
Architectural Portfolio icon

The Architectural Portfolio

The ultimate tribute to education design excellence.
If selected for publication, this distinctive...

Educational Interiors icon

The Educational Interiors Showcase

Have an exceptional project that deserves national recognition? Want to show your best work to the...