University of South Florida, Innovative Education Studios

Gresham Smith was called on to re-envision the University of South Florida’s former TV studio into a new home for its digital storytelling team. For this project, the designers worked with video and multimedia team members to determine their specific goals for performance and aesthetics in a space they call their office as well as their studio and classroom area. The result is a unique and flexible space—complete with two editing rooms, two faculty labs, a recording room, a sound room, a classroom and offices—for a team with many stories to tell. The design team worked with the university to curate an interesting palette of neutral materials and textures that would be visually interesting to shoot photography against without distracting from the content, including a shipping container-inspired set of “floating” offices.

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