The Cafe and Market at the Crossroads Building

The Crossroads provides the Rochester Institute of Technology with a restaurant venue in the center of its major campus expansion. A retail print shop, The Print and Postal HUB, and the Office of Alumni Relations also are included in the building.
RIT conducted market studies to determine customers’ tastes and buying patterns. User surveys quantified losses of opportunity to off-campus restaurants and retailers. The architect and its consultant worked with RIT to develop a marketplace concept, which provides four separate stations with multiple menu opportunities. A convenience market sells incidental needs and packaged, prepared meals.
The interiors were detailed to attract and retain the customers. Graphics, furnishings and finishes were designed to be an upscale alternative to the otherwise conservative campus interiors.

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