Student Welcome Center

Design Team
Dustin Waltke, Reese Stevens, Lauren Duke Patterson

Home is a place where young people are comfortable being themselves. For the University of Oregon (UO), home is where students are encouraged and supported no matter their identity, background or interests. Home is where people might feel cozy, but it’s also where they’re comfortable being quirky or silly. Oregon values the unexpected and rewards curiosity. That’s why there are so many opportunities for discovery. Open a locker in the gear display or pull a book off the shelf. You never know what you’ll find at UO—an illuminating moment can be anywhere.

The challenges:
• Create an experience that drives choice for prospective students and parents.
• Encapsulate the boldness and strength of the UO brand.
• Create surprising and high-touch moments throughout the welcome center.

The process:
• Conducted StoryMining and creative exercises with a cross section of Oregon staff in marketing, student life, and housing as well as UO students.
• Applied story themes and story attributes throughout physical space.
• Collaborated with UO to create digital and static touch points.

The solution:
• Created an “enchanted book” featuring page-by-page digital projections, filled lockers with campus artifacts to show the breadth of the UO experience, and created an interactive library to highlight faculty and alumni.
• Integrated the UO brand voice in stories that highlight inclusive, extraordinary, progressive, and irreverent themes.
• Rewarded visitor curiosity with “Easter egg” content throughout the experience.

Additional Information

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