Belmont University Massey Center Welcome Experience

Design team
Reese Stevens, Dustin Waltke

The new Jack C. Massey Center is home to the 3D Initiative—Design, Discovery, Data: state-of-the-art collaborative spaces on the upper floors, and a Welcome Center on the first floor. The Welcome Center, central to Belmont’s admission team and the starting point for tours, needed to bring the student experience to life.

Previously, the admission tours began in an historic antebellum mansion that was elegant and formal but did not reflect the future-facing strategic vision of Belmont President L. Gregory Jones. Advent’s story, design, and digital teams infused storytelling elements that are interactive and informative. A digital table enables families to explore all of Belmont’s academic offerings; the “map wall” of Nashville (a huge selling point for Belmont) is anchored by another digital tool that enables students to explore campus housing and local gathering places. The 3D Bruin enables visitors to customize the projected design via a QR code for the ultimate photo opp!

As visitors exit the elevators from the parking garage, they are welcomed by a wall of small video windows that can rotate between individual faces of Belmont students and faculty waving as they approach or a singular message video wall. A central eye-catching piece is the 21-foot LED mesh vertical screen hanging over the Welcome Desk. The mesh, also viewable from the street, can display video or custom messages. As a nod to Music City, a recording studio was included that enables visitors to record their own video messages and listen to podcasts and music featuring Belmont alumni. An unexpected surprise for Belmont is that the space has become a favorite hangout and study space for all students. With the cafe and coffee bar, as well as the comfortable seating, students can be found at the Massey Center at almost any time.

Additional Information

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