J&J Industries announces a new name that will better reflect the company and its distinct flooring brands. The company will now go to market with two brands, Invision and Kinetex, under the banner of J+J Flooring Group. The new identity will be revealed at NeoCon, the pre-eminent exposition for contract interiors.
The company’s flagship brand, now known as J+J/Invision, offers broadloom and modular carpet designed for a wide range of commercial interiors. Going forward, the J+J will be removed, giving the brand a more contemporary feel.
The introduction of Kinetex gives J+J Flooring Group a second, distinct flooring brand. Kinetex is an advanced textile composite flooring that provides an alternative to hard-surface products. It is uniquely suited to retail, education, healthcare and institutional environments where durability is required.